The choosing of a suitable website template is an important decision for all business owners. There are many things to consider; what kind of site you want to build and the various customization options, budget and your level of experience with editing templates etc.
It’s very natural to feel overwhelmed when it comes to choosing the right website template for your site. With that in mind, we’ve put together this solution to obtain the necessary steps to choose the best website template.
But how do you choose the perfect template for your website? The following steps will help you to find the perfect template that suits your business best:
Try for simple
Many website templates come with lots of colors, complex layout and flashy animations. Sometimes it’s nice to have (some of) those things, but the most cases you really don’t need all of them.
Many website templates come with a lot of colors, complex and flashy animations layout. Sometimes it’s nice to have (part of) these things, but most of the things that really do not need.
So, when choosing your template, look for one that helps you to achieve your goal. It should be professional and visitor attractive. It will be increase sell of your product and service. While your template should look professional it shouldn’t compromise on simplicity and usability.
The purpose of any good website design is to help users find the information they need quickly, without having to search for it through hidden menus or buttons. At the same time, if a template looks great but doesn’t actually help you get new business and then it’s not a good template.
Related to your business
Different businesses need different content displayed in different formats. A news website needs space for longer text; a plumber needs a convenient way to display the services it offers and ways to be contacted; photographers need a nice-looking gallery for showcase their work while a filmmaker needs a good infrastructure for videos.
As you consider different templates, make sure you’re clear on the goals you want to achieve. Once you know what you want to say and what you want your visitors to do, you’re ready to choose a theme and create a website.
Look for Responsive design
A responsive design means that you’re catering to the mobile audience freely, and that is very important these days. Now a day’s people are increasingly using mobile and other handheld devices to navigate the web. If your site doesn’t look and work properly when viewed on a mobile device, you run the risk of losing out on sales.
Besides, Google favor websites that are mobile-friendly, placing them higher in search results.
Your website should be search engine optimization (SEO) friendly. But here’s the thing not all templates out there are built with these key features in mind.
Search Engine Optimization is always an important consideration when establishing any sort of web presence.
Don’t know what makes a template SEO-friendly? It’s all about the proper user of relevant keywords in titles, URLs, Meta descriptions, headlines and more.
Cross browser compatible
Internet users have wider choice of browsers when it comes to surfing the net. Cross browser compatibility means that all pages show well in browsers like Google Chrome, Mozilla Firefox, Opera, Safari, Netscape and Internet Explorer etc.
Site Speed and Usability
Site speed and loading times should be mentioned here too as this plays a large part in how usable your website is, and therefore how search engine optimized it is. While your web host will play a pivotal role in how quickly your website loads, choosing a cleanly coded and fast loading theme is critical too.
Right color scheme
Choosing a color scheme can be difficult. When choosing yours, think about the impression you want to create. Bright colors will convey a sense of fun and joyfulness, while more conservative shades of grey, dark blue and white can be used to create a more corporate feel.
Can you imagine a bank’s website splashed with yellow and pink? Would a gardener’s website be likely to use lots of dark blue shades? Probably not. So think carefully about the type of impression you are looking to make and the overall theme of your site.
For example, if you’re a beautician, you might consider using a bright color scheme.
In nearly all cases, any template you buy will need to be tweaked in some way to match your own personal vision for your website. Most templates allow you to make changes in order to reflect your brand. Customization ranges from color and font selection all the way to moving elements around like text boxes and social media icons. So when choosing your template, make sure that it supports the degree of customization that you require.
Pre and Post-Sales Support
This is another reason why support is so important. With an active support community, you can be sure that your template will be updated to match the latest web standards.
Reliable support is invaluable when you create a website. If you’ve been up all night in a marathon effort to get your website up and running, it can be crushing to find you’ve skipped a simple step and can’t publish it online. Make sure you can reach someone via phone, email or online chat so that you really can get your live when you need to.
When looking for a new template, the wake for an existing site or a new project, the appearance of the template will be the most important factor when making a decision. So follow the instructions to choose a perfect template and achieve your goal.
Have any other tips on how to choose the right template for a website? We’d love to read them in a comment below.